Reed Annex – OBEY Pop-Up Store -Opening Today

April 30th, 2010 by

Like gears in a well run machine, all the components are coming together as artist/activist Shepard Fairey embark on one of his most expansive project of late: a “take over” of New York City. From a public mural installation last week in SoHo, a book signing appearance at the Brooklyn Museum, to colab with graffiti legend COPE2 in the Bronx, and now the OBEY Pop-Up Store. To open at 1 PM today, the OBEY Pop-Up Store is situated at Reed Annex in Lower East Side, conveniently next door to Reed Space. Though it is a retail space and part of comprehensive visual experience from Fairey, the context of the store is also different from the rest of the New York projects. According to Steve Ternosky, Fairey’s friend and member of Team OBEY, the temporary retail space doubles as a retrospective presentation, from spent paint canisters to original artworks, a linear narrative of OBEY’s past and present. All of it leads to the future, the grand May Day exhibition at Deitch Projects gallery space in SoHo starting tomorrow. The store will also serve as a gathering place for Fairey’s East Coast friends and family. The OBEY Pop-Up Store will open this afternoon at 1 PM and extend till May 16th.

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